Bachem

Revamping Brand Guidelines with a Modern Twist

These brand guidelines were created during my time as an in-house designer at Bachem, and are shown here with permission. The project refreshed the company's visual identity to feel more contemporary, and made the guidelines easier for external agencies to pick up and apply consistently. At the centre of the update sits a new pixel element: a small, precise mark that echoes the same precision Bachem brings to its scientific work.

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Bachem Branding Guidelines from alt to new

The Challenge

"The existing guidelines needed a visual refresh without losing what made the brand recognisable. Three things mattered most: introducing a modern design element without letting it overpower the identity, making the manual clear enough for external agencies to use on their own, and moving toward a cleaner, more contemporary look throughout."

Approach
"The pixel element was added as a considered, restrained detail rather than a redesign of the whole identity. The manual itself was restructured for clarity, so external partners could find the right guidance quickly instead of searching through it. Alongside that: a cleaner colour palette and more deliberate use of white space throughout."

What the Guidelines Cover
"The reworked manual sets out exactly how and where the pixel element can be used, and just as importantly, where it should be left out. It includes templates and instructions built specifically for external agencies, and applies the updated, more minimal design language consistently across every section."

Outcome
"External agencies picked up the new guidelines quickly. The feedback pointed to one thing in particular: the manual was easier to apply consistently across different types of material, not just easier to look at."

In Short
"This is one of the pieces of work I'm proudest of from my time at Bachem. It did not just update how the brand looked. It made the guidelines easier for other people to actually use, which is often the harder problem to solve in brand guidelines work."

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Branding Guidelines Refresh with new Pixel elements.

Revamping Bachem's Brand Guidelines with a Modern Twist

Bachem's brand guidelines underwent a transformative revision, aimed at refreshing the company's visual identity to better align with contemporary aesthetics and enhance collaborations with external agencies. A significant addition to the new guidelines is the careful integration of a new pixel element, symbolizing the precision and innovation at the heart of Bachem's ethos.