Zihl-Design | Bachem: Leading Partner in Tides

Bachem Leading Partner in Tides

Humanizing Bachem's Brand Design Refresh

In a strategic move to refresh Bachem's brand design, we embarked on an initiative to infuse the brand's visual identity with a more human-centric approach. Central to this refresh was the innovative use of pixel elements, alongside a shift towards key visuals featuring people, to underscore the human aspect of Bachem's work in Tides and Oligonucleotides. This refresh aimed to position Bachem not only as a leader in its core scientific fields but also as a trailblazer in design and user-friendliness.

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#Leadingpartnerintides, #Branddesign, #branding, #content

Captivating Trade Show Presence

Our team has meticulously crafted a compelling trade show experience featuring dynamic looping videos, cutting-edge booth designs, engaging informational materials, and memorable branded merchandise, all designed to captivate and engage attendees.

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In an innovative collaboration with Helvetia, we undertook a unique project to design a neck-warmer for their SkiFit initiative. Our goal was to create a functional yet stylish accessory that not only serves as a practical garment for skiing enthusiasts but also prominently showcases the Helvetia brand identity. Drawing inspiration from the dynamic patterns skis carve into the snow, we devised a design that integrates Helvetia's brand colors into a distinctive stripe pattern on a sleek black background, ensuring the SkiFit logo is optimally visible.

Branding Guidelines Refresh with new Pixel elements.

Revamping Bachem's Brand Guidelines with a Modern Twist

Bachem's brand guidelines underwent a transformative revision, aimed at refreshing the company's visual identity to better align with contemporary aesthetics and enhance collaborations with external agencies. A significant addition to the new guidelines is the careful integration of a new pixel element, symbolizing the precision and innovation at the heart of Bachem's ethos.