
Helvetia
Refreshing the Helvetia Facility Management Fleet, 2017 to 2019
Services
#Helvetia, #Branddesign, #branding, #content
Between 2017 and 2019, as part of Helvetia's broader brand refresh, we designed the vehicle livery for their entire facility management fleet: a fleet branding project that turned everyday service vans into moving brand assets. Using 3D imagery, we wrapped each vehicle to look like a stack of wooden transport crates, a visual reference to how Helvetia safeguards and moves valuable goods, from their own art collection to everyday cargo. The result was a distinctive fleet livery design that stood out on the road while quietly connecting back to the company's heritage of protection and care.
The design was built to work across every vehicle in the fleet, from compact service vans to larger transporters, without losing its impact at any scale. We used realistic 3D renders to test how the crate pattern would wrap around doors, wheel arches and mirrors before a single vehicle was wrapped, so the finished livery read clearly from every angle. It was a small detail with a big effect: colleagues on the road became recognisable ambassadors for Helvetia, and the fleet became part of the brand experience rather than a background detail
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