Rise & Grind

Neugestaltung des Bachem-internen Mitarbeitermagazins „InSights“

Skills Demonstrated

#SelfInitiated #BrandIdentity #CharacterDesign #Illustration #PatternDesign

Rise & Grind started as a personal project, not a client brief. We built a fictional coffee shop brand from nothing: a mascot character, a primary logo, a colour system, patterns and a full icon set, all drawn by hand rather than pulled from a library or generated by AI. Working without a client timeline let us push character design and illustration further than most briefs allow. It is also where a lot of visual thinking gets tested first, ideas that later turn up in the pharma, insurance and corporate identity work we do for real clients.

You Could like this as well

Skyfit Scarf Neck warmer Branding Design for Helvetia

Helvetia SkiFit Neck-Warmer Design ProjectModern Twist

In an innovative collaboration with Helvetia, we undertook a unique project to design a neck-warmer for their SkiFit initiative. Our goal was to create a functional yet stylish accessory that not only serves as a practical garment for skiing enthusiasts but also prominently showcases the Helvetia brand identity. Drawing inspiration from the dynamic patterns skis carve into the snow, we devised a design that integrates Helvetia's brand colors into a distinctive stripe pattern on a sleek black background, ensuring the SkiFit logo is optimally visible.

Branding Guidelines Refresh with new Pixel elements.

Revamping Bachem's Brand Guidelines with a Modern Twist

Bachem's brand guidelines underwent a transformative revision, aimed at refreshing the company's visual identity to better align with contemporary aesthetics and enhance collaborations with external agencies. A significant addition to the new guidelines is the careful integration of a new pixel element, symbolizing the precision and innovation at the heart of Bachem's ethos.